Privacy Policy
1. INFORMATION WE COLLECT
We collect various types of information to operate our real estate services efficiently and provide the best possible experience.
a) Personal Information
We collect personal information when you voluntarily provide it through our website, communications, or partner platforms. This may include:
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Contact Information: Name, phone number, email address, mailing address.
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Intent Information: Your real estate goals (e.g., buying, selling, renting) and specific details.
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Financial Information: Credit reports, income details, and financial history necessary to approve rental applications, sign contracts, or conduct transactions.
b) Communication Data
We collect and store communications shared through:
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Phone calls, text messages, and email services.
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Customer inquiries, feedback, and support interactions.
c) Website Behavior
We automatically collect certain non-personal information when you use our websites (under 5Uboston and RentWise Boston brands). This may include:
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IP Address and general location.
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Browser Information: Type of browser, operating system, and internet service provider.
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Search Behavior: Pages visited, time spent on pages, referral sources, and exit pages.
d) Third-Party Sources
We may collect your personal information from trusted third parties, such as:
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Real estate listing platforms.
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Lead generation services.
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Partner websites and referral programs.
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Financial verification tools and credit reporting agencies.
2. HOW WE USE YOUR INFORMATION
We use the information we collect for the following purposes:
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To Facilitate Real Estate Transactions: Process rental applications, financial approvals, contracts, and related transactions.
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To Provide and Improve Services: Tailor our services to meet your needs and enhance your user experience.
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To Communicate With You: Respond to your inquiries, provide updates, and deliver customer support.
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Marketing and Promotions: Send you relevant updates, offers, and listings (with your consent).
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For Legal and Compliance Purposes: Verify your financial data for rental approvals or purchases.
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Website Analytics: Monitor website usage, performance, and trends to optimize our platforms.
3. SHARING YOUR INFORMATION
We do not sell or rent your personal information. However, we may share your information in the following circumstances:
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Service Providers: We may share information with third-party vendors, such as credit reporting agencies, hosting providers, or marketing platforms, to perform services on your and our behalf.
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Partner Platforms: If you submitted your data through a partner or third-party service, we may process this information to fulfill your request.
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Legal Compliance: To comply with applicable laws, legal requests, or court orders.
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Business Operations: To trusted partners or successors in the event of a business merger, sale, or transfer.
4. COOKIES, WEB BEACONS AND TRACKING TECHNOLOGIES
We may use cookies, web beacons, and similar technologies to collect website behavior information and improve your browsing experience.
a) Cookies
Cookies are small text files stored on your device. They can help us:
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Understand user preferences and behavior.
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Enhance website performance and functionality.
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Personalize your browsing experience.
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You can manage your cookie preferences through your browser settings. Disabling cookies may limit certain features on our websites.
b) Web Beacons
Web beacons (also called “pixel tags”) are small graphic files embedded in web pages or emails. If used, these technologies can help us:
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Analyze engagement with website content.
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Monitor email open rates and other related metrics.
c) Google DoubleClick DART Cookie
We may partner with Google to use DART cookies in the future. DART cookies serve ads based on your previous visits to our websites and other websites. If implemented, these technologies can help us better understand ad performance and deliver more relevant advertising. You can opt out of DART cookies by visiting Google’s Ad Privacy Policy here: https://policies.google.com/technologies/ads.
5. LOG FILE DATA
We use Google Analytics to collect and analyze standard log file data when you access or interact with our websites. This may include:
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IP Address (anonymized where applicable).
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Browser Type and Version.
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Device Details: Operating system, screen resolution, and device type.
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Date and Time of Access.
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Referring and Exit Pages.
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User Activity: Number of clicks, page views, time spent on pages, and navigation paths.
We use this information to:
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Analyze website usage and trends.
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Improve website performance and user experience.
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Gather aggregated, non-personal demographic insights.
Google Analytics, a web analytics service provided by Google, collects and processes this data using cookies and other tracking technologies. This helps us better understand user behavior on our websites.
For more information on how Google Analytics handles your data, visit:
https://policies.google.com/technologies/partner-sites.
If you wish to opt out of Google Analytics tracking, you can use the Google Analytics Opt-out Browser Add-on here:
https://tools.google.com/dlpage/gaoptout
6. DATA SECURITY
We implement reasonable technical, administrative, and physical safeguards to protect your data. Our ecosystem security measurements include:
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Encrypted Communications (SSL): Ensures data transmitted between your browser and our platform is encrypted and secure.
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Access Controls: Access roles & permissions, user authentication, strong passwords, session control, and IP whitelisting ensure limited access.
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Secure Data Storage: Information is stored on secure servers with firewalls and active monitoring.
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Automated Backups: Regular backups ensure data recovery in case of failure.
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Compliance Standards: The platform complies with PCI DSS, GDPR, and other global data protection standards.
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Data Integrity: Documents cannot be altered once signed, protecting their legal validity and authenticity.
Third-Party Links and Services
Our ecosystem may contain links to third-party platforms. These websites operate independently and have their own privacy policies. We are not responsible for their practices.
However, no system is 100% secure. By using our websites, you acknowledge and accept this risk.
7. YOUR PRIVACY RIGHTS
a) California Privacy Rights (CCPA)
If you are a California resident, you have the right to:
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Access: Request the categories and specific pieces of personal data we collect about you.
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Deletion: Request that we delete your personal information, subject to legal requirements.
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Opt-Out: Opt-out of the sale of your personal information (we do not sell personal data).
To exercise your rights under the CCPA, contact us using the information below. We have 30 days to respond to your request.
b) European Union Privacy Rights (GDPR)
If you are a resident of the European Union, you have the following rights:
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Access: Request a copy of the personal information we hold.
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Correction: Request updates to inaccurate or incomplete data.
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Deletion: Request that we erase your personal data, under certain conditions.
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Restriction: Request that we limit how your data is processed.
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Portability: Request that we transfer your personal data to another organization.
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Objection: Object to the processing of your personal data, including direct marketing.
To exercise your GDPR rights, contact us using the information below.
8. CONTACT US
If you have questions about this Privacy Policy or would like to exercise your rights, please contact us: East Coast Realty, Inc.
Operating under 5Uboston and RentWise Boston
1020 Commonwealth Avenue, Boston, MA 02215
jconroy@eastcoastrealty.com
(617) 855-8899